In a sudden move that signals a shift in its India strategy, Apple has officially discontinued teo of its popular iPhone models in India. The decision follows the unveiling of the all-new iPhone 16e, a feature-packed yet affordable device designed to appeal to price-conscious consumers in one of Apple’s fastest-growing markets.
The iPhone SE (2022), iPhone 14, and iPhone 14 Plus from its lineup has been discontinued to make way for the iPhone 16e, revealed on February 19, 2025. iPhone 16e is priced starting at ₹59,900 and boasts a 6.1-inch OLED display, Apple’s powerful new A18 chip, and the company’s first in-house C1 cellular modem. The device also marks Apple’s continued transition to USB-C charging, a major departure from its proprietary Lightning connector. With its emphasis on Apple Intelligence, the new model is positioned as a budget-friendly alternative within the iPhone 16 lineup while still delivering premium features.
Shortly after the announcement, Apple removed the iPhone SE (2022), iPhone 14, and iPhone 14 Plus from its official India website, signaling the end of these models in the market. By phasing out older devices, Apple aims to streamline its offerings and push users towards its latest technology, ensuring better performance and longevity for customers.
The timing of this move aligns with Apple’s broader efforts to expand its manufacturing footprint in India. Over the past few years, the company has ramped up local production to meet both domestic and export demands, reducing its reliance on China-based suppliers. With the “Make in India” initiative gaining traction, Apple’s decision to focus on newer models that can be produced domestically is a strategic one that strengthens its position in the region.
Pre-orders for the iPhone 16e began on February 21, with the device set to hit stores by February 28. It will be available in multiple storage variants—128GB, 256GB, and 512GB—and will come in black and white color options. Apple’s move to discontinue older models is expected to push consumers towards newer, more powerful devices while simplifying its product portfolio in India.
For Apple loyalists, this shift could mean fewer affordable older models available for purchase, but it also reflects the company’s commitment to innovation and performance. As the Indian smartphone market continues to grow, Apple is ensuring that its latest offerings align with consumer demand while maintaining its premium brand positioning.
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